| Intermediaries or middlemen exist in every | | | | In order to be a reseller, one needs to have |
| business; they act as liaisons between the | | | | multiple domains. As a third party, it is essential |
| manufacturer or service provider and the final | | | | that, in addition to the domain account, the |
| customer. In most cases, they might not even | | | | reseller needs to have full control over the |
| own many assets that they handle. Middlemen | | | | administrative panel of the client's websites. It |
| make a profit in the transaction. | | | | enables the reseller to hide his or her identity as a |
| The Internet has the potential to eliminate | | | | reseller. The terms and conditions should be |
| intermediation by offering services directly to the | | | | executed by the reseller and the buyer. |
| customer; at the same time, it has spawned new | | | | The advantages of dealing with a reseller is that |
| types of intermediation services. Web hosting is | | | | they provide extra services like web and graphic |
| one such service that has given rise to | | | | design, search engine promotion, and managed |
| intermediaries called resellers. Resellers are third | | | | services. As the resellers are familiar with the |
| parties who buy space from web hosting | | | | configurations, they may be able to provide more |
| companies and then resell the space to individuals | | | | support for the client. |
| and small and medium enterprises for a profit. | | | | The reseller is ideally suited for those businesses |
| Generally, large web hosting companies sell | | | | operating from homes or individuals because the |
| multiple accounts. The buyers of multiple accounts | | | | reseller has fewer clients than the parent; as such, |
| may then sell the unutilized accounts to others. | | | | the reseller may be able to provide better |
| The resellers are usually website developers. Since | | | | services. The businesses must take care to know |
| the resellers operate from a parent host, it would | | | | the features available, and to be familiar with the |
| be very difficult to identify a reseller. The reseller | | | | maintenance and technical support before signing |
| buys space at a discount and then marks it up, | | | | the terms and conditions. For instance, if the |
| which makes a win-win situation for both reseller | | | | reseller doesn't pay the fees to the parent, the |
| and the buyer. | | | | websites will be shut down. |