| More and more web hosting consumers | | | | study by Deloitte found that 62% of the |
| nowadays make their buying decisions by totally | | | | respondents to an online poll said they now read |
| relying on user-generated hosting reviews and | | | | online product reviews written by other |
| content... but how can they make sure that the | | | | consumers. More than 8 in 10 of those who read |
| review they're reading is 100% honest and reliable | | | | reviews said that their purchasing decisions have |
| (ie. not written by employees or the vendors' | | | | been directly influenced by those reviews. People |
| marketing department)? | | | | have used the reviews both to confirm initial |
| "Is that sitebuilder really as good as they say? Did | | | | buying decisions and to change them, the study |
| they really do that 77MB download test?" | | | | found. |
| Best Web Hosting R.. what they do: A recent | | | | |